In times of immediate clicks and “selfies” on social networks, the ImageMagica organization takes photo workshops to public institutions as a way of reflecting the world around them.
This year, the organization travels Brazil with PhotoTruck, a tailor-made truck for ImageMagica’s educational activities. The mobile unit allows the development of workshops, from photo booth to optical toys.
With the sponsorship of CTG Brasil, the second largest private power generator in Brazil, the project visits Abdon Batista (SC), Cerro Negro (SC), Castilho (SP), Ilha Solteira (SP), Três Lagoas (MS), Selvíria (MS), Caçu (GO) and Itarumã (GO). Altogether, more than 8 public institutions will be attended, involving approximately 2,500 students in educational activities. The sponsorship was done via Rouanet law.
In each municipality, PhotoTruck will visit a public school, where it will hold two days of workshops with more than 250 students.
The main activity involves producing a photo and a message to the world. The images will be made with the Camino mobile application, also developed exclusively by ImageMagica. At the end of the two workshop days, the images produced will be printed and will be part of a large exhibition on the walls of the schools, involving everyone in this artistic action.